Table of Contents
Introduction ..................................................................................... 5
The Purple Cow ............................................................................... 6
Set Yourself Up as Different ........................................................... 8
Put Yourself Into the Heart of Your Business ............................... 9
Wow Your Customers ................................................................... 10
Develop a Personal Style .............................................................. 12
Use Creative Imagery to Appeal to the Eye ................................. 13
Be a Traditionalist, Not a Fad Chaser .......................................... 14
Bringing Out the Purple Cow in Your Business .......................... 15
Conclusion .....................................................................................
